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Selling with internet leads is similar to working with other
types of leads. You are dealing with the law of averages and
looking to close a percent of the total prospects you become
aware of. As such, patience and giving these types of leads
a fair shot has proven to be effective.
Another aspect regarding working leads in general, that is
especially pertinent to internet leads, is to develop a "system"
for working them. Here a few guidelines to think about when
creating your system.
- Call your new prospect as soon
as possible.
Experience shows that the faster you can call on your new
prospect, the better your chance of making good contact with
that prospect. When this real-time lead is generated, that
is when interest is at its highest level and competition is
at its lowest.
- Send an email as well as calling.
In addition to calling, if you make contact or not, always
send an additional e-mail of introduction. This gives the
prospect a way to reach back to you in a manner they may be
more comfortable with. Remember, the object with the lead
is to establish a relationship with the person at some level.
Most people on the internet are very used to communicating
via e-mail and appreciate it's various
unique aspects such as convenience and the ability to respond
when and in the manner they wish. Take a few minutes to create
a re-usable message with all your contact information and
a list of questions, which you'll need, answered to generate
a quote. This will save you time in the long run.
- Finding missing information
is fairly easy.
If there is missing information on the lead data, you are
likely to find it on either www.anywho.com
or www.whitepages.com . These are national
directories, they are easy to use, and are usually very helpful
in finding missing information.
Get all the latest news and tips on sales leads at sales-leads.com!
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